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Refract

Total CRO in 60 seconds.

AI-powered conversion optimization that deploys at the edge. No code changes. No tag managers. No cookie consent headaches.

Privacy-first by design. GDPR & CCPA compliant from day one.

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Deploy in 60 Seconds

Point your DNS. We handle the rest. Our edge proxy intercepts, optimizes, and measures — without touching your codebase.

AI That Actually Ships

Autonomous test generation. Refract analyzes your traffic, suggests A/B tests, deploys them, and promotes winners. You approve — or let it run.

Privacy as Architecture

No raw IPs stored. HMAC-anonymized visitor IDs. Consent-gated tracking. GDPR Article 25 privacy by design, not a checkbox.

Optimizely Hotjar Google Analytics Screaming Frog SpeedCurve

One CNAME change.

$99/mo.

Built for the post-cookie world

HMAC-SHA256 anonymized visitor IDs — stored data can't be re-identified
Consent-gated beacon — no tracking without explicit opt-in
No IP addresses stored, ever
90-day automatic data deletion
GPC signal detection (CCPA compliance)
Monthly key rotation with dual-key transition
SOC 2 and ISO 27001 roadmap in progress
Australian-built, Sydney-hosted (ap-southeast-2)

How It Works

CNAME your domain

Point shop.example.com to our edge. 300+ Cloudflare PoPs worldwide. Zero cold starts.

We see everything

Real user metrics, conversion funnels, SEO scores, performance data — all collected at the edge with consent.

AI optimizes

Autonomous A/B test generation. HTMLRewriter mutations at the edge. No flicker. No client-side JS framework.

Starting at $99/month for unlimited A/B tests, AI insights, and edge optimization.

Enterprise? Let's talk.